CELEBRATE. EDUCATE. PROTECT. EMPOWER.

When OUR CHILDREN know who they really are, the world will, too.

Guided by our unwavering commitment, We focus on four essential pillars that drive our mission and impact:

1

Celebrate

the beauty and brilliance of Black children, ensuring they feel seen and valued every day.

2

Educate

them about their worth, their history, and their limitless potential, providing them with tools for lifelong growth.

3

protect

their spirits by fostering safe, nurturing spaces where they can flourish, free from negativity.

4

empower

them to dream big, embrace their identity, and step confidently into the world, knowing they are loved and capable of anything.

This is our promise. This is young.Black+free.

THE VISION.

Nurturing Brilliance. Fostering Pride.

Young.Black+Free was born out of the urgent need to create a safe, affirming space for our children—Black children—who often navigate a world that does not always see their brilliance, beauty, or potential. Too many of our young ones grow up feeling unseen, undervalued, and uncertain of their worth. We knew something had to change.

That's why we created Young.Black+Free—because Our Children deserve to feel proud of who they are. Every piece we design, every resource we provide, is about empowering them to embrace their identity with confidence and strength. From the products they wear to the messages they carry, we are here to remind them of their greatness.

Black is beautiful, powerful, and undeniable—and our mission is to make sure every child knows it. Together, we nurture their brilliance and foster the pride they need to shine boldly.

Shenita Lyndell, founder of Young.Black+Free, is a passionate advocate for empowering children to realize their full potential. A transformational educator with degrees from Princeton University and eCornell, Shenita spent years closing the achievement gap in her classrooms, guiding her students to surpass their own goals. Her work in education revealed a deeper need to ensure that Black children not only excel academically but also feel seen, celebrated, and empowered.

With that mission, Shenita created Young.Black+Free—an intentional space where melanated children are reminded of their brilliance and beauty every day. Drawing from her own experiences as a mother and educator, she brings together carefully curated products and resources that celebrate identity, foster confidence, and inspire self-love. Through Young.Black+Free, Shenita is committed to giving every child the tools they need to thrive, dream big, and feel proud of who they are.

Discover our thoughtfully designed products that embody the spirit of young.Black+free. From activities that ignite imagination and a strong sense of Self to apparel that celebrates heritage and makes them proud to put it on, each item is a testament to our commitment to fostering brilliance.

  • At Young.Black+Free, we are dedicated to providing more than just clothing—we deliver a promise of quality, care, and respect.

  • We source only the highest quality fabrics that are gentle on sensitive skin, ensuring that every piece is not only stylish but also comfortable and safe for your child.

  • Our designs are crafted to celebrate the unique beauty of Black children, showcasing their brilliance without ever exploiting it. We create garments that honor their identity and individuality with pride.

  • Each product features uplifting images and messages that promote a positive sense of self. We believe in the power of affirmations and strive to embed confidence and pride into every design.

  • From sourcing to production, our meticulous attention to detail ensures that every item we offer meets the highest standards of quality and craftsmanship.

Choosing Young.Black+Free means choosing a brand that values your child’s dignity, celebrates their identity, and supports their journey toward a confident, empowered future.

  • “It’s better to build strong children than repair broken men. These are building blocks to help educate the next generation of Black leaders.”
    — Shaka

  • “Well-made, good design clothing. Appropriate for all ages. Quality material. Vibrant colors that complement melanated skin tones. Fits true to size.”
    — Gia’s Dad

  • “This brand focuses on giving us good things to wear on us and also to develop in us.”
    — D. Eugene

  • “It’s the way my babies LIGHT UP when they put the clothes on for me. They run around singing the jungle. It’s too cute.”
    — Keisha K.

  • “My sons are beautiful. I love that this brand tells them they are and makes them feel that way whenever we see YBF.”
    — Sade R.

  • “Focusing on the future for my kids can be scary. YBF makes me feel like I have better tools to help them. They’re a true resource.”
    — Bean

  • “My daughter sings the YBF song. I can’t get it out of my head either. I love that. I love what they stand for.”
    — Khadijah R.

  • “I believe we need more brands and resources like YBF. I appreciate what they are doing. It’s helping me feel better about resources I can share with all my kids. They’re 3, 7, and 9. There’s something for each of them.”
    — Rashida H.

Explore our collections, stay connected, and help us make a difference. Thank you for being part of the Young.Black+Free family.

Black IS Beautiful— Tell a Black child they’re beautiful today!